OUGD502 | STUDY TASK 1 | COVET

Taking Care of Business is a large study task of the PPP 2 module. My group consists of 4 well rounded designers who all enjoy similar fields of graphic design. Me, Lo, Jack and Rhys are all good friends outside of university, so we thought we could work together on a project well.

For this task, we need to construct a business plan or proposal for a creative design studio and present our ideas to the rest of the group. We must consider what skills we have to offer, our general interests as a group, our target market, our competition, costs, structure of the studio, who is responsible for what and how we will promote our services.

Deliverables:

- 10 minute presentation
- Appropriate visual material to support the presentation
- Evidence of research and development of your presentation and visual material should be posted to the PPP blog.

To succeed in this brief, we all need to ensure we work effectively together and make sure everyone is happy with the decision making process. We need to split the work fairly and ensure we all stick to a schedule we're all happy with. I feel that this project is very useful and not many other people have a chance at coming up with a creative business proposal. Although I've never had this opportunity before, I think it will be a great way to learn about how a creative business is structured and how to work together with a team effectively.

Once we were given the brief and settled into our group, it was time to begin thinking of a name and a business idea. We found it difficult at the start, but through the power of random word generators and song names, we settled on the name Covet.

covet verb

yearn to possess (something, especially something belonging to another).

We thought this word was fitting to a design company, as clients may see work we've created and want some for themselves.