We wanted to go for a contemporary feel so we can appear to be "on trend" and showcase work that is also popular at the moment.
The general aesthetic of the cover of the first issue is very minimal using photography that has quite muted colours. We thought this was a good idea so that it catches peoples attention and contrasts the bold serif logo. We also wanted the work inside the booklet to stand out, which is why we went for a simplistic tone for the publication.
We chose a selection of unique images that have a collective aesthetic by Jan Vranovsky. We featured these images across social media and the publication for continuity purposes, and this will be a feature throughout each issue.
Lo created the front cover as lead designer. The front cover features the brightest of the images, enabling us to grab attention while still remaining quite clean.
Our cover doesn't feature anyone on the front, its more about the work they have created. This creates a juxtaposition between the title and the content, which is quite fitting given what we're setting out to achieve.
Once we had a solid aesthetic, Jack created the website and various promotions.
Once we had a solid aesthetic and logo, I began to mock up what the social media would look like.
As I am in charge of the social media aspect of the company, I will be managing these pages along with email to discuss with potential clients and anyone interested in the magazine. It's important for the social media pages to be consistent with the rest of the brand, as it's most likely the biggest point of contact for consumers who aren't aware of our brand.
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