I'm a big fan of Kate Moross's work. I saw a design of hers for a company called Vicky's Donuts and I thought they were very clever. She designed the branding for the company, and created a loyalty card, when stamped adds sprinkles to the donuts:
This branding is very simple, yet effective and I really enjoy this style of design, and I feel that this is the route that I would be most successful in within my own practice.
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