OUGD502 | STUDIO BREIF 1 | YCN REFLECTION

After completing my YCN brief Feel Good Drinks, I feel as though branding and identity has become one of my favourite areas of design. I don't know whether its because I've created something I'm happy with, as I haven't done much branding before, or whether its my actual preferred area of design.

It was a huge project for me, I created a new identity, packaging, print campaign, app and website. I tried to keep it extremely consistent throughout, with bright colours and engaging text. I initially had some ideas when I first started the brief, but wasn't really sure how to approach them. I started off with hand rendered text (but I'm not particularly good at that). After that, I took a more digital approach which I am more comfortable with. I do like to take risks with my work but I always seem to end back up on Illustrator.

My work seems to be the strongest as brightly coloured vectors. I've noticed this throughout a few of my projects now, and although it isn't the style I like the best, its the style I can create the best. I've often worried about not having a distinct "style", but this might be it!