OUGD502 | STUDY TASK 1 | COMPANY RE-THINK

Over the Christmas period, progress with the business slowed down. After we met and focussed on our idea, we decided to change the name and approach we were taking. The business that we will be running is a quarterly magazine that highlights student work.

We decided on the name of the magazine to be called Bodies. This name puts everyone in the magazine on a level playing field, making the students and professionals featured feel equal.

We made a list of considerations and decided to research about two sections each:

Skills and Services: 

Bodies is a quarterly magazine run by 4 creatives that showcases work from students (with professional work included to entice buyers).

We each carry a wide range of skills, as we all come from different design backgrounds. Jack is the confident with UX and web design as it is a particular field of interest to him. Lo's biggest skill is editorial design, and will be taking charge of the majority of the editing and layout. Rhys' skill set is very varied and will be assisting with the curation of the publication, and talking to potential clients. He is very confident and will be able to talk to people with ease. My skills involve being extremely competent with social media and talking to people online, so I will be taking charge of our online presence over instagram, facebook and twitter.

Target audience: 

Our demographic is mainly young creatives, but we would also want industry professionals to be interested in the magazine to give them some scope on who's graduating soon and becoming available for industry.